3 Key Metrics That Reveal The Marketing Health of Your Website

Ryan Feyer

Over the last 19 years (it’ll be 20 years in October 2021!), I’ve built and supported hundreds of websites. One of the most common requests I get is to help analyze and distill website traffic metrics. When I analyze a website, I usually start with these three metrics as they almost always paint a clear picture of the marketing health of the website.

Take a look at the video below as I share what these three metrics are and walk through how to find these in Google Analytics.

Last updated May 4, 2021.