Over the last 19 years (it’ll be 20 years in October 2021!), I’ve built and supported hundreds of websites. One of the most common requests I get is to help analyze and distill website traffic metrics. When I analyze a website, I usually start with these three metrics as they almost always paint a clear picture of the marketing health of the website.
Take a look at the video below as I share what these three metrics are and walk through how to find these in Google Analytics.