Ever wonder when automotive aftermarket companies hire marketing agencies to take them to the next level? Or maybe you’re tired of not seeing the results you know your brand is capable of achieving. These 6 signs reveal it’s time to hire a digital marketing agency to build your brand and grow your sales.
1. Growth has slowed and sales are stagnating
Have your sales been climbing steadily, but recently you’ve hit a plateau or even decreased in sales? You’ve probably engaged with your sales team and effort doesn’t seem to be the problem. It’s quite possible you’ve hit a wall that only quality marketing can help you overcome. Your sales team deserves to have the marketing support it needs to stay on target for their goals. Great digital marketing will partner with sales to increase revenue through tactics like improving brand recognition, increased traffic, email marketing campaigns, and digital advertising.
2. Ambitions exceed your capability
It’s possible you’ve got an excellent company and produce an incredible product, but you may be limited with your current team’s capabilities. Agency’s are especially effective at giving you the boost you need without hiring a full time marketing role. An effective agency discovers your gaps, then creates and implements plans to boost growth and take your company to the next level.
3. Marketing is an afterthought
A lot of automotive brands are hyper focused on their product and service, which are great things to be focused on! However, if marketing is only getting your leftover attention, eventually your customers will give you their leftover attention.
Digital marketing gets the best results through long -term strategies that require consistent attention. Through effective digital marketing, you’ll increase brand recognition and your company will have the ability to reach its full potential.
4. Your competitors are working with an agency
We’re not trying to play the fear game, but it’s a reality many brands face. If your competitor has an edge, why wouldn’t you invest in the same edge? Hiring a specialized automotive aftermarket agency gives you fresh perspectives, digital ad campaigns with trackable results, and a messaging framework that drives sales.
5. You’ve implemented either “set it and forget it” or “spray and pray” models.
We get it. You’re busy. You know you can’t be a specialist in everything and learning digital marketing can be daunting. You know you need to put in some kind of marketing effort, but your current marketing strategies either just aren’t performing like they were or are wasting money. Hiring a marketing agency gives you access to specialists within your industry. Agencies help guide you to set goals and implement strategies to reach said goals.
6. Your in-house team is overworked
Marketing Directors are not superheroes. They may be a specialist in one or two aspects of digital marketing, but they’re also getting stretched thin with a variety of tasks and meetings. This stress can manifest in half-hearted approaches to decision making which leads to underwhelming performance in marketing tactics. Breathe some fresh air into your team and re-ignite the excitement your Marketing Director once had with some fresh talent and new perspective to get boosted results. This also frees up your current team to focus on what their core competencies are.
If you’re ready to take the next step and begin evaluating digital marketing agencies, contact Feyer Marketing to see if we’re the right fit for your brand.