Tips & Advice

Move Over SEO, It’s GEO’s Time To Shine

Johnny McKenna

Chances are, you don’t know who this is.

Chances also are you use his service everyday. 

This is Alex Chung. The co-creator of the world’s second largest search engine. And no. It’s not Bing.

It’s GIPHY.

Yeah. You read that right. GIPHY.

Alex co-created GIPHY in 2013 as a fun way to help people express themselves without words.

Fast forward to 2020 and Facebook acquired GIPHY for a deal reported to be valued at $400 Million.

All because he wanted to help people express themselves without using words or (gasp) emojis.

Now GIPHY receives over 200 BILLION searches a day.

GIPHY has had such an impact, that brands are implementing GIF Engine Optimization (GEO) strategies to gain more organic traffic and awareness.

Are we saying to completely drop all of your SEO efforts? No. But GIF Engine Optimization is another potential avenue for your brand to get a ton of organic traffic. In fact, all of your SEO work and strategies will pay off. Any keywords you’re currently targeting would be the same ones you target with GIFs.

Here are 4 steps to get you started in the GEO game. 

  1. Create a Brand Channel on GIPHY. It’s easy. All you have to do is create an account for your brand. Upload at least 5 GIFs and fill out the application here. And honestly, that’s pretty much it. 
  2. Research Keywords: You’re looking for 3 stars to align here. Relevant keywords to your brand, high search volume, low competition. Any keywords that match those 3 things and you’ve found your target keywords. But chances are, you’ll need to target more mid-level search volumes with fewer total GIFs.
  3. Plan and create GIFs: Create quality GIFs that will rank for the keywords you’re targeting. You can use photoshop or even GIPHY’s own platform. But just like any other content you put out, make sure it’s quality or it won’t be used!
  4. Implement: Add all of the relevant target keywords to your GIFs. Upload them to GIPHY, TENOR, or any other GIF search engine and make sure you tag them with the keywords. You can use as many as you’d like, but seems to be a sweet spot for GEO.
Last updated February 16, 2021.