One of the primary variables that determines the success of a brand in the automotive aftermarket is marketing budget. How much the brand is willing to invest in marketing oftentimes is what separates the winning players from the mediocre players.
One of the first things a new visitor to your website sees is your menu navigation at the top of your home page. One of the best ways to decide what goes in your navigation is to try to look at your website the way your potential customer does. What are they there for?
Tune in to this webinar where we’ll share how we more than doubled demand for one of our aftermarket clients and how you can replicate this process for your brand.
Every business solves a problem. Did you know there’s actually 3 kinds of problems your business solves? External problems, internal problems, and philosophical problems. Let’s walk through those now.
The call-to-action is one of the most important elements needed on your website. However, this is one of the most forgotten or poorly executed pieces of content I see on business websites today.
Within seconds of landing on your website, potential customers should know how you add value to their lives and what they need to do to become a satisfied customer. One of the primary ways this happens is through, what we call, your platform.
Quite simply, your marketing budget should be around 2-8% of your revenue. Not 2-8% of your expense budget, but of your revenue.
In this post, we’ll share 9 tips that’ll be sure to give potential customers a sigh of relief as they evaluate your business.
This webinar will give Marketing and HR teams five ideas for finding new employees during the pandemic.
I began building websites in 2001. Over the course of the last 19 years, I’ve built and fixed quite a few websites. There’s one thing that every website I’ve ever built has contained: a logo.