How To Dissect A Web Traffic Issue In Google Analytics

A quick dive into the first three places to look in Google Analytics when encountering a sudden web traffic spike or downturn.

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5 Eyeball Grabbing Techniques For Better Content

Does your content keep people engaged and returning for more? Here are 5 simple and strong techniques to gain traction and attention with your content.

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4 Simple Ways To Build Your Automotive Aftermarket Brand WITHOUT Social Media

Growing your automotive aftermarket brand cannot be reduced down to creating social media accounts and posting content. While there’s value in having a presence on social media, it is a minor tactic in what is a more complex strategy for growing your brand.

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4 Ingredients Your Ad Copy Needs To Convert

You’re burning your marketing budget on ads that don’t convert. Without solid conversion rates, you can’t justify an increase in ad spend and your team loses credibility. Discover the 4 ingredients to ad copy that boosts conversion rates and gives your team the credibility it deserves.

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What Is Performance Marketing?

This relatively new marketing term is actually quite simple.

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How Value Propositions Help Your Brand Stand Out And Grow

What makes your brand stand out from your competitors? Why should a potential customer choose you? If you’re not developing strong value propositions that set you apart, your potential customers are choosing your competitors.

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3 Ways To Address Your Customer’s Problems On Your Website

One of the key ingredients in every marketing message is the “problem.” Naming the problem your customers are facing and describing how your business solves that problem.

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9 Ways To Generate Leads Using A Pull Piece

Generate more leads for your business by exchanging high-quality content in exchange for customer information. Not sure what kind of content to offer? Here are 9 types of pull pieces that help generate leads.

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How Much Money Should Automotive Aftermarket Brands Spend On Marketing?

One of the primary variables that determines the success of a brand in the automotive aftermarket is marketing budget. How much the brand is willing to invest in marketing oftentimes is what separates the winning players from the mediocre players.

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Avoid These Costly Website Navigation Mistakes In 2021

One of the first things a new visitor to your website sees is your menu navigation at the top of your home page. One of the best ways to decide what goes in your navigation is to try to look at your website the way your potential customer does. What are they there for?

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The 3 Types of Problems Your Business Should Solve

Every business solves a problem. Did you know there’s actually 3 kinds of problems your business solves? External problems, internal problems, and philosophical problems. Let’s walk through those now.

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