Move Over SEO, It’s GEO’s Time To Shine

Learn more about GIF Engine Optimization (GEO) strategies to gain more organic traffic and awareness.

Read More

How To Write A High-Performing Call-To-Action

The call-to-action is one of the most important elements needed on your website. However, this is one of the most forgotten or poorly executed pieces of content I see on business websites today.

Read More

Defining Your Business Platform

Within seconds of landing on your website, potential customers should know how you add value to their lives and what they need to do to become a satisfied customer. One of the primary ways this happens is through, what we call, your platform.

Read More

How Much Money Should I Spend On Marketing?

Quite simply, your marketing budget should be around 2-8% of your revenue. Not 2-8% of your expense budget, but of your revenue.

Read More

9 Ways To Add Credibility To Your Business Website

In this post, we’ll share 9 tips that’ll be sure to give potential customers a sigh of relief as they evaluate your business.

Read More

3 Logo Mistakes Businesses Make On Their Website

I began building websites in 2001. Over the course of the last 19 years, I’ve built and fixed quite a few websites. There’s one thing that every website I’ve ever built has contained: a logo.

Read More

4 E-commerce Selling Struggles and How To Overcome Them

Ecommerce has been steadily growing year over year, and now with COVID-19, ecommerce has only become even more of a boom with everyone stuck at home. Whether you’re new to the e-commerce game or not, you are likely facing some struggles.

Read More

5 Free Social Media Tools for Marketing Success

While creating a social media marketing strategy is a whole other beast to tackle, there’s a sea of tools available to you. So how do you separate the good from the bad? The free and quality vs the free and garbage? What tools are actually helpful in creating what you need to market your business? Here are 5 free social media tools for marketing success!

Read More

The 7 Deadly E-mail Marketing Sins

While email can be a noisy and crowded market, it’s easily forgotten that email has an average ROI of $38 for each $1 spent. That’s a 3,800% ROAS.

Read More

ROAS & Marketing ROI Calculator

When it comes to advertising-generated revenue, there is one key metric that tells the story of effectiveness: ROAS or Return On Advertising Spend.

Read More