6 Questions To Ask When Hiring A Marketing Agency

At their best, marketing agencies are an invaluable investment that help you clarify your messaging, build your business, and (last but not least) increase your sales. At their worst, they are gimmicky sales people who’ll give you a quick bump in exposure and get on to their next client.

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3 LinkedIn Strategies for Better Connections and More Leads

LinkedIn may be one of the most underutilized and underrated social networks. Probably because most people are more excited to check Instagram, Facebook, or TikTok and less excited go somewhere that is centered around work. But with a user base of 660 million business professionals, there’s no better place to find leads and expand your network of potential clients.

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Strategic Planning: Objectives vs. Strategies vs. Tactics

When strategic planning, we often use differing language to write our plans. This leads to confusion and even inaction. Let’s add clarity around terms like objective, strategy and tactic to ensure we’re all on the same page and can create plans that actually work.

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6(ish) Ways To Build Your Email List: Pandemic Edition

Email marketing generates $38-44 for every $1 spent. Assuming you like that kind of a ROI (who wouldn’t!?), here’s 6(ish) ways to build your email list.

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Measuring Success: Dashboard vs. Scorecards vs. KPIs

If you’re like me, you’ve probably read countless books, articles, and blog posts on the best ways to measure and improve performance. You’ve probably looked into, or even participated in, programs like Balanced Scorecard (BSC), Great Game of Business (GGOB), Entrepreneurial Operating System (EOS), Objectives & Key Results (OKRs), and more.

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My Top 10 Takeaways From The 2020 SEMA Market Report

Recently, SEMA released their 2020 report and I thought it would be a good exercise to review and compare with 2019’s report to see if any major shifts or changes are happening. Here are the top 10 takeaways I took from the 2020 SEMA Market Report.

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