What makes your brand stand out from your competitors? Why should a potential customer choose you? If you’re not developing strong value propositions that set you apart, your potential customers are choosing your competitors.
One of the key ingredients in every marketing message is the “problem.” Naming the problem your customers are facing and describing how your business solves that problem.
Generate more leads for your business by exchanging high-quality content in exchange for customer information. Not sure what kind of content to offer? Here are 9 types of pull pieces that help generate leads.
One of the primary variables that determines the success of a brand in the automotive aftermarket is marketing budget. How much the brand is willing to invest in marketing oftentimes is what separates the winning players from the mediocre players.
One of the first things a new visitor to your website sees is your menu navigation at the top of your home page. One of the best ways to decide what goes in your navigation is to try to look at your website the way your potential customer does. What are they there for?
Tune in to this webinar where we’ll share how we more than doubled demand for one of our aftermarket clients and how you can replicate this process for your brand.
Every business solves a problem. Did you know there’s actually 3 kinds of problems your business solves? External problems, internal problems, and philosophical problems. Let’s walk through those now.
The call-to-action is one of the most important elements needed on your website. However, this is one of the most forgotten or poorly executed pieces of content I see on business websites today.
Within seconds of landing on your website, potential customers should know how you add value to their lives and what they need to do to become a satisfied customer. One of the primary ways this happens is through, what we call, your platform.