4 E-commerce Selling Struggles and How To Overcome Them

Ecommerce has been steadily growing year over year, and now with COVID-19, ecommerce has only become even more of a boom with everyone stuck at home. Whether you’re new to the e-commerce game or not, you are likely facing some struggles.

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5 Free Social Media Tools for Marketing Success

While creating a social media marketing strategy is a whole other beast to tackle, there’s a sea of tools available to you. So how do you separate the good from the bad? The free and quality vs the free and garbage? What tools are actually helpful in creating what you need to market your business? Here are 5 free social media tools for marketing success!

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The 7 Deadly E-mail Marketing Sins

While email can be a noisy and crowded market, it’s easily forgotten that email has an average ROI of $38 for each $1 spent. That’s a 3,800% ROAS.

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ROAS & Marketing ROI Calculator

When it comes to advertising-generated revenue, there is one key metric that tells the story of effectiveness: ROAS or Return On Advertising Spend.

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6 Questions To Ask When Hiring A Marketing Agency

At their best, marketing agencies are an invaluable investment that help you clarify your messaging, build your business, and (last but not least) increase your sales. At their worst, they are gimmicky sales people who’ll give you a quick bump in exposure and get on to their next client.

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3 LinkedIn Strategies for Better Connections and More Leads

LinkedIn may be one of the most underutilized and underrated social networks. Probably because most people are more excited to check Instagram, Facebook, or TikTok and less excited go somewhere that is centered around work. But with a user base of 660 million business professionals, there’s no better place to find leads and expand your network of potential clients.

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7 Ingredients Every Website Needs To Produce Sales

In this free webinar, we’ll uncover the 7 ingredients that help convert visitors into customers.

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Strategic Planning: Objectives vs. Strategies vs. Tactics

When strategic planning, we often use differing language to write our plans. This leads to confusion and even inaction. Let’s add clarity around terms like objective, strategy and tactic to ensure we’re all on the same page and can create plans that actually work.

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6(ish) Ways To Build Your Email List: Pandemic Edition

Email marketing generates $38-44 for every $1 spent. Assuming you like that kind of a ROI (who wouldn’t!?), here’s 6(ish) ways to build your email list.

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Measuring Success: Dashboard vs. Scorecards vs. KPIs

If you’re like me, you’ve probably read countless books, articles, and blog posts on the best ways to measure and improve performance. You’ve probably looked into, or even participated in, programs like Balanced Scorecard (BSC), Great Game of Business (GGOB), Entrepreneurial Operating System (EOS), Objectives & Key Results (OKRs), and more.

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