Strategic Planning: Objectives vs. Strategies vs. Tactics

When strategic planning, we often use differing language to write our plans. This leads to confusion and even inaction. Let’s add clarity around terms like objective, strategy and tactic to ensure we’re all on the same page and can create plans that actually work.

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6(ish) Ways To Build Your Email List: Pandemic Edition

Email marketing generates $38-44 for every $1 spent. Assuming you like that kind of a ROI (who wouldn’t!?), here’s 6(ish) ways to build your email list.

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Measuring Success: Dashboard vs. Scorecards vs. KPIs

If you’re like me, you’ve probably read countless books, articles, and blog posts on the best ways to measure and improve performance. You’ve probably looked into, or even participated in, programs like Balanced Scorecard (BSC), Great Game of Business (GGOB), Entrepreneurial Operating System (EOS), Objectives & Key Results (OKRs), and more.

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My Top 10 Takeaways From The 2020 SEMA Market Report

Recently, SEMA released their 2020 report and I thought it would be a good exercise to review and compare with 2019’s report to see if any major shifts or changes are happening. Here are the top 10 takeaways I took from the 2020 SEMA Market Report.

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