How an ADA pool lift brand pivoted into the automotive tools market.
Industry: Automotive Tools & Equipment
PowerArm is a SafeGuard Power Products brand. SafeGuard is primarily known for their LifeGuard Lift brand of ADA pool lift products, but recently made a pivot applying similar technology to the automotive tools and equipment space.
SafeGuard developed a new powered engine hoist product, but needed help with the full marketing spectrum of activity, including naming, branding, and a go-to-market plan.
<90 Days – Conducted all foundational work, including research, strategy, branding, development and more, and launched brand to market with 90-day turnaround.
ROI+ – Generated advertising reach of >100,000 people and >5,000 website sessions becoming ROI positive in less than 30 days after launch ($3.20 CPM; $0.09 CPC; 3.75% CTR).
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