Tips & Advice

What Is Performance Marketing?

Ryan Feyer

Have you come across the term “performance marketing” and not quite sure what it is? Keep reading, and we’ll give you the inside scoop.

Performance marketing is the broad term given to all online marketing or advertising tactics where the marketer is leveraging their budget against specific results, such as clicks, leads, sales, and more.

Because of the wide visibility and comprehensive data provided by digital advertising, performance marketers can evaluate the performance of their marketing against their budget. Typically, performance marketers will measure effectiveness of their advertising using calculations like cost-per-click (CPC), cost-per-lead, cost-per-conversion, and even return-on-ad-spend (ROAS).

Tactics that fall under performance marketing:

  • PPC advertising
  • Paid search advertising
  • Facebook ads
  • Instagram ads
  • Google ads
  • Amazon ads
  • Display advertising
  • Influencer marketing
  • Email marketing

Common results expected from performance marketing:

  • Clicks
  • Landing page views
  • Engagements (social media)
  • Leads
  • Bookings/appointments
  • Sales
  • E-commerce transactions

Learn more about performance marketing

If you want to learn more about performance marketing and how it can help your business, schedule a call with us today!

Last updated March 30, 2021.